While waiting for his owner to return from some local shopping, Bernard here knows where his boundaries are and he is not going to stray at all. If he were to jump out of the back of the truck he would certainly be placing himself in danger.
Unfortunately, at work, this is something we are all a little guilty of. Perhaps on occasion, assuming it's not going to be life threatening, we need to take a risk or two and leap out of our comfort zone - or maybe just a gentle step will do.
Three things to step out of your personal brand comfort zone at work;
1. Bring a little more of your personality to work. Choose something from home that you are passionate about or that means a lot to you and add it to your desk, cubicle or office space. Perhaps a favourite picture, photo or desk ornament.
2. Consider adding a piece of jewellery or favourite coloured accessory and making it a regular part of your wardrobe. It does not all have to be navy and black.
3. Identify a skill or strength that you are well known for, that you have a reputation for delivering on consistently and mention it in your outgoing voicemail message. If you pride yourself on returning calls promptly, say so in your voicemail. BUT if you are not good at getting back to people do not date your voicemail either!
Just my toonies worth - make today a brand you day.