Paul Copcutt - Just My Toonies Worth

This little piggy went to networking.......

I almost felt like I was living the 12 days of Christmas at a recent networking meeting;

12 Mortgage Agents lending,

11 Realtors listing,

10 Financial Planners investing.........

You get the idea. When you have a large event there will always be multiples of businesses, vocations and specialties. So when that is the case, how do you stand out?

Meet Donald Lofthouse of Keybase Financial Group. He likely had that same thought and approached the meeting differently, as you can see above. Of course I had to stop and ask him - his strategy worked.

The pouch that the pig was being carried in was a seed bag - he was a farmer sowing the seeds of wealth and knowledge. It was noticed, prompted a question, became memorable and it was fun - I loved it! After that the "peace of mind", "security" and "freedom" from the other financial planners paled in to the background.

Then when I went to check out his online profile the fun came through in this sentence on his bio;

"My humour has been described as "Wise Wit". I make your head laugh while I slip a message into your heart."

Donald gets it, he understands his personal brand and more importantly knows how to use it to get his message across, he follows the 5 R's (rules) of brand communication.

Does your personal brand answer the 5 R's?

• Relevance – is it right for you and your target audience?
• Resonance – does your target audience see why?
• Relation – is there a connection?
• Remarkability – does it stand out, will it be noticed?
• Real – is it true to you? 

 

Do Mustaches Beat QR Codes?

 

This is the video I shot for the Vlogathon going on over at Peter Sterlaci's blog. Lots of great content still to come.

Your business card really can be your best personal brand trigger. What do you think? 

How strong is your vision?

“Even if I don’t finish, we need others to continue.

It’s got to keep going without me.”  Terry Fox

 

He firmly believed in his vision and made it a mission of the Terry Fox run to allow anyone to run without registering, or having to pay fees or raise minimum amounts. 

"When I started this run, I said that if we all gave one dollar, we’d have $22 million for cancer research, and I don’t care man, there’s no reason that isn’t possible. No reason!”

The run has now raised over $500 million and this coming weekend sees the annual Terry Fox Run, now in its 32nd year.  Our family have been taking part since my daughter was born and this will be her 10th consecutive run. 

Please plan to go out and join in this weekend (or make an online donation) and take a moment to reflect on his vision and consider your own. It does not have to be as inpsiring or have such a lasting impact as his, but it does need to mean something - to YOU.

If  being clear on your vision is still something you are struggling with then the 'back to school' personal brand programs that I am running this fall could be just the help you need and more. Check out the various options here -  Personal Brand Back to School. 

 

Is it time for your personal brand to go back to school? DEADLINE EXTENDED

I love this time of year. The evenings are still light, the mornings are fresh and crisp and back to school has a whole newness feel that goes just beyond children and learning. 

For many of you with children, in North America, today is their day for starting back at school. You might even be more excited than they are! But once the joy has worn off and everybody has settled back in to routines and plans are you making time for your own education? 

September traditionally is almost like the start of a new year. an opportunity to re-focus, review and revise the plans you made earlier in the year. It is also a great time to put yourself in a great place for 2013. 

You have 4 months to finish off 2012 with a burst and gain some serious momentum for the new year. it can be an opportunity for you to get back to the classroom too. 

FOR A LIMITED TIME (AND A LIMITED NUMBER) WE ARE OFFERING THREE GREAT PROGRAMS TO ACHIEVE JUST THAT.

These programs start on Monday September 17th and run for 8 weeks and to be honest I do not know if they are going to be offered again.

But if you do take advantage of them now it means you will be able to complete all the work before the end of the year and the holiday rush and be ready with a clearly defined Personal Brand Statement and positioning to hit the ground running in 2013. 

Deadline to order is midnight EST on Sunday September 16th, but numbers for each level will be limited - no exceptions.

NUMBERS WILL STILL BE LIMITED BUT DEADLINE NOW EXTENDED TO

MIDNIGHT ON SEPTEMBER 30th 

 

1. THE PERSONAL BRAND JUMP START

You may well have some sense of what your personal brand stands for, or at least parts of it. But you need to be able to ensure you have all the components you need to clearly define what that personal brand is in the form of a statement, or mantra. This is a self-study program that gives you full access to all of our templates and exercises to ultimately define your Personal Brand Statement, i.e. Who you are, what you do for who and why it's different. 

This is an 8 week self directed program with weekly lessons and exercises. Investment just $97 ORDER NOW 

2. PERSONAL BRAND JUMPSTART & PERSONAL BRAND ASSESSMENT 

This is the same program as the Personal Brand Jumpstart above but with the added insight and feedback from others, anonymously, as to their perceptions of your brand. This really gives great insights in to what makes you unique and different. It helps to identify the reasons why someone wants to hire you, work with you or for you. This assessment on its own normally sells for $97 but you can have this with the jumpstart program and also receive two half hour 1:1 coaching sessions from Paul Copcutt to help you interpret the results and get feedback and clarity around your personal brand statement.

Investment just $197 - ORDER NOW

3. PERSONAL BRAND JUMPSTART & PERSONAL BRAND ASSESSMENT WITH WEEKLY COACHING 

This is the same program as #2 above, the Personal Brand Jumpstart with the Personal Brand Assessment, but instead of just two coaching sessions you get weekly 1:1 coaching available by appointment for the full 8 weeks. These weekly sessions alone are worth more than the total price of the program.

I personally believe and feel that if you are in any way serious about your personal brand you cannot afford NOT to be taking this offer and biting my hand off! My personal 1:1 programs usually run in to the thousands of dollars;

Investment just $497 - ORDER NOW

I asked, you responded. These programs have been specifically put together based on the feedback that many subscribers gave in my recent survey request. Now comes the moment of truth. was it something you really wanted? If so order your program now, because once the offer numbers are reached they will be taken down. 

And if its not right for you, but you know someone who could really benefit from this please take a moment and share this offer with them. Thanks. 

 

In technology is there really any change?

Can you spot the difference? 

          

Apparently over at Microsoft they can't! The logo on the left came from a 90's Windows95 commercial, the logo on the right, with great fanfare, was launched as Microsoft's new logo, the first for 25 years. 

Hope they asked for their Fiverr.com investment back!